A Sailor From HMS Invincible by Arthur McCormick


A Sailor From HMS Invincible


Arthur McCormick

Ref GM1600
Type Fine Art Print
Image Size 24" x 48" (60 x 122 cm)
Price Add to basket
This image was originally used by John Player & Co., the cigarette manufacturers, as part of their logo for their popular 'Navy Cut' brand. It became one of the most enduring advertising icons of the twentieth century. In the logo, the affable sailor from H.M.S. “Invincible" has distinctive facial features and a beard, which are framed within the circle of an old-fashioned lifebelt. His face has adorned millions of packets of cigarettes for almost a hundred years. It also came to represent the British public’s pride in the Royal Navy and although it is no longer such a powerful image for the general public, earlier generations responded enthusiastically to the face of a familiar old sailor, making it one of the most successful brands ever marketed. H.M.S. “Invincible” weighed in at 17,250 tons and was a battlecruiser in the British Royal Navy. She was the first battlecruiser to be built by any country in the world. Fast but less heavily armed than contemporary battleships, she saw action at Battle of Heligoland Bight, the Battle of the Falkland Islands, and the Battle of Jutland in 1916, where she was blown up and sank.